A woman-owned business, AZA Events has been creating custom events for more than 25 years, specializing in exceeding client expectations down to the very last detail. We know the hidden jewels of the West and what must be seen and can’t be missed, whether you’re seeking a unique venue, finding specialty tours and excursions or enjoying the best of the best dining establishments. From incentive programs and conferences to board retreats and association meetings, we at AZA Events have producing and orchestrating successful events down to an exact science.

Winner of the Hosts Global Brand Honors Award 2017 - 2018


Our company has a passion for the business. We care about serving people efficiently, imaginatively and gracefully, and not just for the purpose of a sale, but also for the gratification of helping clients achieve success. We’ll give you the best collaborative experience you’ve ever had, and will become an integral part of your team from the get-go. We’re here to make you successful. This is the very foundation of AZA Events, Inc., and the primary reason we’ve earned such a strong and trusted reputation within the industry. Our focus is on building relationships with honesty, trust and impeccable service. This is our mission, and we’re proud to set the new standard for meeting, event and destination management.

For past seven years, AZA Events has made the top 20 event planning companies in the Phoenix Business Journal’s ‘Book of Lists’


AZA Events, Inc. was founded May 4, 1991 by Amy Zak, who not only set the mark for exceptional service and creativity in event planning, but was also one of the first destination specialists to enter the Greater Phoenix marketplace. Throughout the 1990s, Amy and her staff successfully established themselves as the region’s industry leaders for full-service destination and event management. In February, 2001, longtime industry veteran Lori James and Roger Brownell purchased the company, and worked tirelessly to continue Zak’s mission of setting new standards that separate AZA Events from other destination and event management specialists.


The primary focus of AZA Events, Inc. is the corporate and incentive market segment. We are able to produce events and accommodate groups of all sizes, from a 20-person board of directors to complex events with more than 50,000 attendees.  Our company enjoys a long history of repeat business from our loyal clientele, who feel secure with the superior level of dedication and service we deliver with each and every program. Trust and integrity are of utmost importance to us, and it shows in every last event we produce.

Industry Affiliations